Experience the best marketing year for your company.

EPIC is a free 3 month peer class for B2C marketing professionals designed to help you navigate the new marketing world, grow in your position, and extend your career opportunities while driving success for your company.

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Marketers face growing challenges

And, it’s up to you to drive the success of your company.

Sales teams are scattered and continuing to work through how to initiate, build, and maintain relationships in a pandemic environment.

Marketing teams are struggling to meet the demands of operations, consumer services, sales teams, executive leadership, and public relations.

EPIC is an opportunity to connect with a small, exclusive group of marketing professionals at no cost

Peer Expertise

12 marketing professionals from VPs to CMOs will meet monthly for a half-day peer exchange

Monthly class sessions

Monthly meetings will include a 1 hour presentation, Q&A, problem solving, and ideation session.

1 on 1 Meeting

Each class member will have monthly, 1 on 1 meeting with their wedü coach and a wedü expert focused on an area of most benefit to them

Sharing

Every class member will take part in sharing goals, current initiatives, and challenges that the group can address

Tap into wedü’s experience

Digital Experience Marketing since 1998 and an omni-channel approach

You could tackle the marketing challenges your business faces on your own, or you can take advantage of our marketing experience growing consumer brands for banking and wealth firms, healthcare, alcohol beverage companies, and major retailers. This class is free because we believe in growing with peers and stretching our collective marketing muscles.

  • See how our team is moving a major retailer to reach $1B in sales

  • Learn how our consumer brand divison is working with a $5M grocery/produce product company to expand market share

  • In addition to the experts at wedü, leading industry trainers, marketers, and speakers will be hosted each month for a presentation and deep Q&A. These sessions get personal. Peer members are encouraged to share real-life examples and to directly benefit from the advice of these experts.

Wedü

What you will learn

The 3 month course schedule will ultimately be catered to our 2022 class and the industries of our 12 students. However, it is very likely that many of the following topics will be addressed either through professional speaker presentations or wedü presentations and group discussions.

  • Analytics, KPIs, and Measurements

    Best practices for setting your goals and how they will be measured. Platforms and techniques to provide real-time insights and actionable improvements across all channels.

  • Digital Technologies

    The world of digital advertising from IP targeting and programmatic ads to social and search. Understanding all the options, and how they best fit into your marketing objectives.

  • Print Communications

    Utilizing the world of print through packaging and direct mail efforts to drive new customer engagement and to build loyal fanatics.

  • Marketing Tools

    Leading tools for all budgets and team sizes.

  • Interactive Social Programs

    Creative techniques and tools to use when building a social platform engagement program.

  • Omni-Channel Efforts

    When and how to connect your channels? Which channels are most effective for specific industries and budget sizes? Measuring an exponential effect from leveraged channels.

Propel your company forward in the most difficult of times.

Be at the top of your game. A successful EPIC year will end with 12 class members experiencing the best marketing year at their companies and delivering on the success their CEOs sought.

Get ready to be challenged and experience what marketing peer group can do for you:

  • Create realistic and clear goals
  • Build actionable plans using the latest marketing techniques
  • Develop and maintain measurement-based progress and results

Enroll by 3/11/2022 to join other exceptional marketing minds in our 3 month program!

Apply Now
Want to speak to a team member about this great opportunity? Schedule a conversation

Frequently Asked Questions

We ask that all members of the 2022 class make every effort to make every meeting. Missing one meeting is acceptable. If a student misses more than one session and is not contributing to the class, they may be asked to step out and consider a future class. Peer participation is a big part of this program's success.

Everyone is welcome to apply. We ask that your primary duties be strategic in nature. The classes are not intended to be 'how-to' classes. They will focus on the various marketing techniques, technologies, and channels available to marketers, today. They will get detailed, but the primary focus is to help students learn new techniques, confirm their strategic direction, and hit goals.

This is a passion project for wedü. Our team is comprised of many Type A personalities that love what they do. This allows our team to focus on new and exciting technologies mixed with strong traditional activations. Strategy is often only focused on annually by companies. We believe it's an ongoing endeavor. These classes allow our wedü-ites to share their vision, practice their skill sets, learn across multiple industries, and create great professional friendships.

We will cover many channels from traditional media to the latest marketing technology. The greatest interest tends to be what's new and exciting. However, part of our team's focus will be to show the connections between all channels and how to create perpetual programs that are constantly enhanced. Before the first class, each student will have a 1:1 with a wedü coach. Based on feedback and what will be most beneficial to the class overall, wedü will set the detailed syllabus.

We ask for active participation. Having real-life examples allows the classes to be very effective. Likewise, many students find the input of a dozen other professionals extremely helpful in their marketing efforts. There is no requirement here for privacy reasons. You are encouraged to pick a day and an area of concentration where you may be more inclined to be a subject-matter example and problem-solving case for the class.

The education portion is naturally the focus of EPIC. Each meeting will host one outside professional for a 1-hour presentation with Q&A. These will not be sales pitches. They will be professionals sharing a marketing technique, approach, or technology that is now available. For instance, one day will most likely concentrate on the world of data and what's available from partners like Acxiom or other credit/data agencies. In addition to our outside partners, the wedü team will provide insights during the classes. wedü is comprised of professionals with decades of experience. We will call on our most seasoned professionals and some of our youngest, most ambitious (and prolific users) marketing technology users.

Yes. We are absolutely positive that all marketing professionals in the B2C space will benefit from these classes. Subject matter will apply to everyone. The more input and sharing you do as a student, the more the classes will be catered to meet the needs of all students. The 1:1 session with a wedü coach will also be extremely valuable for each individual outside of the class activities. If you wish to have a partner in crime for 2022, want to be encouraged to hit goals, seek to be inspired, and have a top-notch sounding board…. this is for you.